Sunday, March 16, 2008

Mother's Day & Internet Search Results

Did you know…

According to Hitwise in the UK “Searches for the term ‘Mother’s Day’ have been on the rise for a few weeks, and last week were 6% higher than the equivalent week last year.”

Search Marketing expert Doug Caverly at WebProNews.com writes, “If your business can in any way profit from Mother’s Day search results, we’d suggest you set yourself to the task immediately.”

Mother’s Day is Sunday, May 11, and consumers are already gearing up for the holiday! Make sure your business is online and ready to support your customers!

We can help! Contact WebDrafter.com for a free consultation.

Website to Increase Offline Sales

Use your Online Presence to increase Offline Sales!

“Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.” That’s what recent research from eMarketer.com indicates.

“Channels” is a term that describes the different methods consumers use to retrieve information about a product or service (like Web sites and catalogues). According to eMarketer’s Jeffrey Grau, “Today, online consumers think nothing of shopping across a retailer’s stores, Web site, and catalog…As a consequence, online product research is driving more in-store sales than online sales.”

You may remember that we recently discussed this new eMarketer research, which shows when businesses leverage the Internet, they benefit through consumer product research.

“Online consumers…are availing themselves of the wealth of information resources online to discover and evaluate products, compare them and find where they can be purchased.”

“As much as online shopping is a convenience and the online shopping experience continuously improves, people are not about to abandon stores anytime soon,” says Grau, “So if your cross-channel capabilities are still in the early stages of development, don’t despair…The majority of multi-channel retailers still have work to do to resolve organizational and IT issues that stand in their path.”

That’s great news for you if you are evaluating whether now is the right time to start your own internet presence—you'll still be getting in on the ground floor!

Call WebDrafter.com today for a free consultation 866-421-3723.

Saturday, March 8, 2008

Well Designed Web Site - Website Redsign

“Why every business needs a well-designed Web site!”

A recent survey by MaCorr Research and 1 & 1 Internet released last week shows that a business should not only have a website, but now surprise also have a Web site that’s designed well, too! Those surveyed placed particular importance on finding contact information for a business.

Here’s some info to keep in mind when evaluating your website or planning your new website.
    • 91% of consumers surveyed said they are irritated when they can’t find contact information on a Web site. In fact, of those who were irritated, 48% said they were angry enough to tell someone, and 5% said they were brought to tears or violence!
    • 77% of Americans report that they would switch to a competitor if a business Web site did not provide ways to communicate, such as contact information.
    • 85% surveyed said the ability to contact a business was the most important aspect of using a business’ Web site.

Remember, your Web site solution includes a page dedicated to this vital information—it’s an easy way to ensure people like those surveyed will have a pleasant experience. And the good news is 85% of respondents said they will bookmark a business’ Web site when they have a good experience! So your Web solution can render repeat customers!

The surveyed also found that 51% of respondents will choose a small- to medium-sized business over a big corporation! People preferred the personal touch of an SMB, according to the results.

“It is therefore vital for SMBs to utilize communication tools to provide that personal attention,” the survey concluded.

And, in case there was any doubt on the matter, a substantial 89% said they expect all businesses to have a Web site, no matter what its size!

We have the power to help you, the small- and medium-sized businesses develop a Web site that guarantees customer satisfaction.
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Did you know…


A survey released by Sterling Commerce found that 64% of all respondents went online before making a purchase in the past three months.

57% said the Web is becoming an important touch-point, often serving as a research tool before a store purchase.


These numbers show that the Internet can absolutely work hand-in-hand with traditional shopping methods to turn a small- or medium-sized business into a powerful force!

Call WebDrafter.com today for your free consultation866.421.3723

Internet Myths: Small business & Websites

Entrepreneur.com’s 11 Internet Myths Debunked features classic presumptions from business owners along with some blunt advice from Web guru Justin Kitch. Four myths listed below.

Myth: “I don’t need a Web site.”
As you know by now, this is an objection that can easily be overcome with some industry-specific benefits. Kitch’s response to this myth is simple: “You’re missing a chance to be open 24/7. Why would you not do that?”

Myth: “The Yellow Pages is all I need.”
According to Kitch, more than half of a business’ potential new customers are using online search and directories instead of turning to the phone book. Studies by firms like the Kelsey Group repeatedly show that the physical Yellow Pages are being tossed aside as technology takes the helm.

Myth: “My business is local.”
Your prospect has the opportunity to extend its reach to millions of potential customers--why think small? No matter what their industry or location, there is no way an online presence can hurt, and there is no reason that they can’t keep the same personal touch for which SMBs are preferred by many.

Myth: “Being small is a huge disadvantage
. As mentioned above, plenty of consumers favor SMBs. According to Kitch, “By nature, customers would rather deal with a small business.” He advises business owners to embrace their company’s size and use the opportunity to tell their story.

Do you have questions regarding websites and the internet? Sign up for online Webinars on website basics or search engine basics at www.wesite411book.com or if you are looking for a free consultation call www.WebDrafter.com today. 866-421-3723