WebDrafter.com is proud to showcase the website redesign of www.AabbottFerraro.com. Aabbott Ferraro provides HVAC maintenance and appliance services to the Twin Cities MN area. To view all their services, visit www.AabbottFerraro.com.
Visit www.WebDrafter.com for custom website design services.
WebDrafter.com is proud to showcase our website redesign of www.ChimneySafetyAuthority.com.
March was a pretty busy month for all of us at WebDrafter.com. From search engine optimization projects to website designs, the staff here had their hands full. No complaints on our end; we had fun with it all and would gladly do it all again. One of our favorites was the web site design for www.YellowHatGroup.com. Yellow Hat Group provides consulting and expertise to military and business decision makers, so they needed an online presence. We happily handled a new web design and all the SEO, and we’re pretty proud of how it turned out.
We like keeping busy. Keep us busy by letting us handle your website design and Internet marketing. Visit www.WebDrafter.com now and get a Free Estimate.
H&H Precision Wire has been in the CNC machining, water jet cutting and wire EDM industries since 1985, yet never before this year had an Internet presence. The owners recognized they were missing a huge sales platform, so they came to WebDrafter.com for assistance. 
Every time a browser is upgraded, updated or completely overhauled, you can expect the tech magazines to write a “Browser Wars!” article and the blogosphere to follow suit. These articles serve a purpose, so developers and consumers can make an informed decision about the pros and cons of each.The month of March was a big one for web browsers. New versions of the Big 3 – Microsoft’s Internet Explorer, Mozilla’s Firefox and Google’s Chrome – were released, with new features and retooled user interfaces. We can imagine users experienced a little bit of shock after downloading these, and seeing a completely look different from which they had grown accustomed.
WebDrafter.com’s blog serves to educate and inform the general consumer on all issues related to the Internet, and in this entry, we’ll discuss the updated big three: Firefox 4, Internet Explorer 9 and Chrome 10. What are the big differences from the previous version(s)? What do they mean for you? We’ll answer these questions.
In the first 24 hours of release, Firefox 4 was downloaded 7.1 million times (The Mozilla Blog) while Internet Explorer 9 only saw 2.35 million downloads (Techie Buzz). Numbers for Google Chrome 10 have not been released, but it’s gaining a fast foothold in the browser market, according to StatCounter. Chrome has over 12% of the market, while Firefox remains steady at around 30%. Meanwhile, from April 2010 to March 2011, Internet Explorer dropped from nearly 50% to under 48%.
It’s a bit surprising that IE9 fell behind Firefox 4, considering nearly half of Internet users utilize Internet Explorer as their browser of choice. However, this is probably due to two key reasons: IE9 wasn’t released in conjunction with a new version of Windows (unlike previous releases), and maybe more importantly, IE9 requires Windows Vista or Windows 7, and 41% of users continue to use Windows XP.
Common themes between each:
Differences between each:
With browsers becoming more identical, it doesn’t matter which you use. Personally, WebDrafter.com recommends you download all three. That way, you have an alternative in case a website doesn’t work on your favorite browser.
For more information on what the different Internet browsers mean for your website design or search engine marketing, contact WebDrafter.com today.
The first thing visitors see when they visit Yellow Hat Group's new landing page, www.TeamBuildingSurvey.com, is a header that asks, "Is your company ticking like a finely crafted timepiece ... or more like a time bomb?" 
Welcome to WebDrafter.com's blog. More and more, the blogosphere is a valuable marketing tool, allowing businesses to connect and provide customers information about products and services.
What are blogs?
The term is short for “web log.” Originally used as little more than online diaries, blogs have become very popular in recent years, with over 156 million in existence publicly.
Some of the most popular blog providers include Blogger, WordPress or Movable Type, although the latter two are Content Management Systems (CMS) that can be utilized for blogging.
How do I use them?
Blogging for business can be used in many ways. The main way is for promotional purposes, to spotlight products and services by providing more detailed information than what might be available on the website. A blog can also increase your Google rankings if backlinks are correctly used.
Should I use them?
Yes. In order to keep getting notice for your blog, then you need to constantly update with fresh content. The staff at WebDrafter.com can handle this task for an affordable fee, making sure your blog gets the attention it deserves.
At WebDrafter.com, we can administer your blog and write posts to ensure your website receives traffic. Be sure to keep visiting our blog at WebDrafter.blogspot.com.
If there's one social network that doesn't get enough credit, it's Facebook. Initially developed for college students, Mark Zuckerberg's infamous creation appeals to everyone. You probably have one, your sister probably has an account and your mother might even have a Facebook profile.Facebook is arguably the most popular social network ever. So popular that a movie about it's creation, “The Social Network,” was also popular. Facebook has over 600 million users, and utilizes many different features, from status updates to chat to a user's wall to photos, etc.
How do I use it?
The best thing businesses can do is to have a Facebook page, known formerly as “Fan Pages.” These pages enable to you connect with those who like the page, and your messages will be posted on those fans news feeds. When a person likes a page, his or her friends will see this on their news feeds. By word of posts, more and more people will learn about you.
Many of our clients choose not to stick just to posts, but also upload photos of products and services. This accessibility is appreciated by many consumers, who can easily connect with a business through a Facebook page.
Should I use it?
You cannot afford to not have a Facebook page. Having a page and frequently updating it will result in a better ROI as customers are more likely to visit your website because of this valuable marketing tool. Facebook continues to grow and new users are attracted to it on a daily basis.
Having a company like WebDrafter.com administer your page can mean better prominence and better sales.
Check back next week for an entry about blogs. And be sure to like WebDrafter.com's Facebook page!
There’s one social network we get more questions about than any other. “What is Twitter?” “How do I use it?” “Should I use it?”
Twitter is one of the most popular – and most misunderstood – social networks. When used properly, it’s a great tool to market your business. When not used properly, you could be wasting your time.
So, let’s break it down and answer the three questions posed earlier.
What is Twitter?
In short, a social networking and microblogging service.
Twitter is essentially akin to a global water cooler. In 140 characters or less, users send out messages (tweets) on virtually any topic. Businesses have utilized Twitter as a way to connect with consumers, and can respond easily to customer feedback (praise or criticism).
With over an estimated 190 million users, approximately 65 million tweets and more than and search over 800,000 search queries are sent per day, worldwide.
How does Twitter compare to Facebook?
Some think of tweets in the same vein as the Facebook status update, but status updates don’t offer the same kind of marketability as do tweets. Here are few of the benefits to tweeting:
Should I use it?
Before you ask yourself this question, you should ask yourself, “Am I ready for a dramatic influx of customer interaction?” If so, then Twitter may be a good choice to add to your business’s marketing campaign. If you want the benefits and advantages of marketing through Twitter but don’t have the time to do it yourself, a credible search engine marketing (SEM) company like WebDrafter can manage and administer your campaign for you.
But, it should be something you think twice about. Twitter has become more than just about messages. It’s become a search engine of sorts, where users can access information quicker and easier than traditional browsing. Media outlets heavily used tweets as a source during the recent protests in Egypt. It was the only way, in some cases, that news was getting out.
Twitter users also love to search for good deals. With the right tweet and the right hashtags, your sales, specials, products and services can spread like wildfire. If a user with many followers mentions you (by referencing "@username"), those followers can become your followers and, potentially, your customers.
Don’t underestimate Twitter as a "hard concept with dumb slang" or as simply a passing fad. With the right utilization, like that offered by WebDrafter.com, your next sale could very likely come from Twitter.
Check back next week for an entry about Facebook. And be sure to follow @webdrafter on Twitter!
Social media has become a necessity in today’s business climate. Your business essentially doesn’t exist if there is no Facebook page, Twitter account or a blog. Businesses are utilizing these resources daily in order to attract new business – and keep existing customers.
Many, however, don’t understand to properly use these resources or know the benefits of these tools. Thinking of Facebook as a place where college kids go to spout about the joys of waking up at 2 p.m. isn’t the right mindset in succeeding in the Internet market.
Over the next three weeks, WebDrafter.com will explain the “Big 3” of social media – Twitter, Facebook and blogs. We’ll break it down and by the end of the third entry, you’ll hopefully know whether these tools are right for you.
Your logo is a visual representation of your company, and we all know how visual our society is! WebDrafter.com, Inc. can help you give your business an identity with our logo designs. A high quality logo design will help distinguish your company from your competition, and lends an extra air of professionalism to your business.
Our talented graphic design team will work with you to create a logo that easily identifies your company to your clients and represents your business well, both in print and on the Web. We have several different design packages from which you can choose, depending on your needs and budget. No matter which design package you choose, you get your final logo optimized for the web and source files sent to you in EPS and TIFF formats, full color and grayscale logo images sent to you as JPEG and transparent GIF files, AND you will have 100% final logo ownership.
To see examples of logos designed by WebDrafter.com, Inc., take a look at our logo design portfolio. For more information on logo design by our gifted graphic design team, call WebDrafter.com, Inc. at 866.421.3723 for your FREE consultation, or visit our website at www.webdrafter.com, and get started on creating or revitalizing the visual identity for your business today!
WebDrafter.com designed a logo for Skyline Fire Protection, Inc.
eCommerce is the act of buying and/or selling on the internet. It used to be something that was reserved for the "techies," but now it is used by everyone. Sites such as Amazon.com or eBay.com sell thousands of items daily. The biggest difference between mammoth sites like the ones mentioned above and the every day common business website is marketing. When you say Amazon, most people associate that with Amazon.com. Amazon.com has marketed themselves in a way that many people have found them. This is key to online businesses. Without being found, your amazing website is just like a poster being pinned to the wall backwards. No matter how great that poster is, if no one can see it, it is absolutely useless.
There are many different ways to market on the web. Most people find products and services by looking on what is called a search engine. This being the case, doesn't it make sense to market your company on those search engines? The answer to that question is "Absolutely." There are a few ways to market yourself to search engines such as Search Engine Optimization, good site content, and other things along those lines. To learn more about Search Engine Optimization, visit http://www.webdrafter.com.
In addition to the methods mentioned above, there is also paid advertising on search engines. Right now, the largest paid advertising campaign is run by Google.com, which the also the most popular search engine in the world. This campaign is called Google AdWords.
Many people are already familiar with Google's Adwords. This is a service by Google where they display your ads on their search results pages and if someone clicks an ad, you pay Google a set amount of money. This works great because your ads get out there and people see them, and you only actually pay for each click on an ad. If no one clicks on an ad on a certain day, the cost of your marketing for that day is $0. With Adwords, you can set a certain amount of money each day that will be used to pay Google when someone clicks on your ad. When that money is all used up, the ads will no longer be displayed. This is nice because you can budget yourself wisely.
Google is not the only search engine out there, though. Bing is an up and coming search engine brought to you by Microsoft. Microsoft is the technological giant that brings the Windows Operating System and the Xbox 360 gaming console. You may have seen ads for Bing on television depicting how it is a "decision" engine and how it's links are better organized than Google's. Bing is working it's way up and gaining more and more market share every day.
Microsoft's Bing search engine has what is simply called Search Advertising. This is much like Adwords. In fact, aside from the ads being on Bing.com instead of Google.com, it is the same thing. Search Advertising provides the same capabilities as Google Adwords: pay per click, daily spending limit, etc. This is quite useful as Bing.com is quickly gaining more and more market share.
At the end of the day it just makes sense to have your ads being displayed on the two most prominent search engines. This helps you to be found faster and universally. If you just advertise with Google.com, you will not hit any customers who use Bing.com, which could be your largest demographic. Inversely, if you only advertise on Bing.com, you are missing out on advertising on the world's largest search engine. As the old adage goes, "Don't put all your eggs in one basket." It's smart in this case, to not put all your advertising in one browser.
