According to The Nielsen Company, more than 85% of the world’s online population has used the Internet to make a purchase. That’s a 40% increase over the past two years.
Nielsen reports that globally, more than half of Internet users have made purchases online in the past month.
Nielsen’s International President Jonathan Carson said, “The Internet is no longer a niche technology—it is mass media and an utterly integral part of modern life. Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivaled convenience of the Internet when it comes to researching and buying products.”
Nielsen’s research further proves that the Internet opens a literal world of possibilities for business owners looking to expand their market. As a business owner that equates to the possiblity of 875 million pairs of eyes searching for your site…you can’t get that kind of exposure anywhere but the Internet!
Not sure if you are ready to advertise or do business online? Learn more by reading newly published book "Website 411: Business Survival in an Internet Economy" by Tom Elliott available online at www.website411book.com.
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