Wednesday, August 30, 2017

Getting Social: How Social Media Marketing Can Benefit Business

Social media helps get the word out. But even more important than exposure, it offers an opportunity to grow relationships with a target audience and build your brand. So, get out there! WebDrafter is ready and willing to help you build your social media presence and offer a schedule that will benefit your brand voice while promoting products and services.
 It is important to note however, that not all social media sites are created equal and are a necessary platform for your business. So, we’d like to discuss the different channels, what they do and how they can help your overall SEO.

SEO

Social media isn’t simply a trend. It’s been around for years now and it is here to stay. It’s a requirement for the long term success of any business or organization. Did you know that approximately 71% of consumers who have a good social media experience with a brand are likely to recommend it to others?

While the search engines continue to exclude links, there’s no doubt that a strong social media strategy will drive great search engine results. Google and other search engines are constantly working to offer the most relevant search results possible. Social media has become one of the major factors in ranking websites. By creating engaging and shareable content on these social media platforms, you are signaling to search engines like Google that people enjoy your brand, you are displaying an increased domain authority over sites that aren't as active on social media.

People use social media to connect with people, to be entertained, and to find information. Social media marketing gives your business a personality so customers feel your company is part of their everyday lives. It allows you to engage with them one-on-one and gives your brand a voice.

The Platforms

Our goal here at WebDrafter is to engage, inform and interact. We want you to become a household name amongst your target audience, and when people ‘like’ or ‘share’ the unique content we’ve created for you on Facebook or Twitter, we enjoy knowing it will be seen by their entire network of friends and family. Here are the main platforms we use:

Facebook, mother of all social platforms. Creating interesting posts about products, promotions, services as well as fun, seasonal tips will increase exposure to potential customers. They also help you reach a targeted audience and build brand loyalty. When a customer sees you on Facebook, you become like a friend to them and they will enjoy seeing what you’re up to. Most, if not all businesses, can benefit from having a Facebook account as long as their posts remain steady, on brand and engaging.

Twitter. Frequent, engaging Tweets help keep your business current. Twitter works best for immediate, in-the-now information about your business. For example, a roofing repair company should Tweet after a recent hail storm to let customers know they specialize in hail damage repair.

Google+ & Google Business. Google+ is a sharing platform that allows people and businesses to share content on their profile and connect with others. Google has also recently rolled out a new feature to all small businesses called Google Posts. Businesses can now create posts about promotions, products and other topics to get the word out.

Pinterest. Pinterest is best for brands that have a very visual experience. For example, interior design and remodeling lends well to Pinterest. You can pin your own finished projects or pin inspiration for customers.

Linkedin. We can create a Linkedin company page complete with logo, images and a complete description of what your company does, its specialties, its employees and what makes it unique.

YouTube. This is where you can really get creative! YouTube is a great place to host product tutorials, customer testimonials and whatever else you think can be brought to life through the video format!

Instagram. Highly visual, Instagram is great for companies with a lot of visuals to show off and share. Post photos of new products or events you’ve attended and let your followers know what you’ve been up to.

And these are just a few of the social media platforms today. And, it is important to remember that no matter how many platforms you are on, it is essential to have a strategy. Without a social media strategy, your posts and pins become arbitrary and don’t work to draw traffic to your site. At WebDrafter, we not only write and manage your social media posts, we also design a strategy. Did you know that according to DreamGrow, less than 25% of Twitter accounts are actually active? An inactive account not only looks bad but it’s not doing anything to drive business. And that’s the ultimate goal of social media; to bring people to your site. 

Interested in learning more about how social media marketing can help your business? Give us a call, Contact Us on our site, follow us Facebook or Tweet us @WebDrafter and we can tell you all about social media marketing and answer any questions you might have.

Friday, March 31, 2017

Spring Refresh: Updating Your Site for the Months Ahead

It’s time for some spring cleaning! Virtually, that is. Improve your business’ website, get it ranking higher and seen by more customers by utilizing some of our leading services at WebDrafter. If you’ve been thinking all winter about ways to do more to increase your business’ exposure or to ramp up your online presence, spring is the best time to get started! Unlike mundane, at-home tasks like cleaning out the garage; revamping your website can be a fun form of spring cleaning! So, let’s dig in deep and drive more people to your business with these simple, refreshing solutions:


The Smartphone is like a department store for your pocket! So, start your spring shopping! Did you know that 79% of smart-phone users use their phone to make purchasing decisions? So, when a customer goes to your site, you want them to find a mobile responsive one that looks great and is easy to use. If not, they may leave it to find a more mobile-friendly competitor.
A responsive site detects and adjusts its content to display optimally on all screen sizes, including tablets and mobile phones, keeping customers on your site longer and reducing your bounce rate. Now, this feature doesn’t happen automatically. On a non-responsive site, a customer will have a far more negative experience, having to adjust, minimize and maximize. Make sure your site is responsive for a seamless look and better customer experience overall.


When a customer enjoys being on your site, they develop a much better impression of your business, learning more about your products and services. This day in age, a website’s aesthetic is often a customer’s very first interaction with your brand. A great looking, engaging, modern and informative website that’s easy to navigate says so much about your company and keeps customers on your site.
Whether you need a completely new website or just some sprucing up, we offer creative solutions, collaborating with you, the client, for a comprehensive design that’s best for you and your needs.


If you’re not doing something to improve your search presence, chances are you’re falling down in the ranking and behind your competition. There are over two billion people online. Did you know that 93% of all online experiences start with a search? And, that 75% of users never scroll past the first page and 70%-80% of users ignore paid ads and focus on just the organic results?
It’s time to make a difference and spring is the perfect time to do so! As experts in SEO and Search Engine Marketing (SEM), we will find the word choice, formatting, text, structure and internal links to help get your site seen. Did you know companies that blog have 434% more indexed pages? And, more indexed pages means more leads. Allow our writers to create not only website content, but blog content to increase your ranking.

If you’ve got something to sell or services to provide, you should be leveraging the power of the Internet! Did you know e-commerce can apply to many different types of websites including not only retail but business to business transactions?  For many Americans, the Internet is the very first place they go to when it comes to finding something they need.

At WebDrafter, we will work with you to create an easy-to-use, aesthetically pleasing platform to sell your products and services, increasing not only your sales but your brand recognition, both locally and globally.

If you’re ready for a serious spring refresh or if you just have some questions about how to increase business, Contact Us at WebDrafter.com! We specialize in search engine optimization and marketing, website design, ecommerce design, mobile responsiveness, reputation management and more!