Getting Social: How Social Media Marketing Can Benefit Business

Social media helps get the word out. But even more important than exposure, it offers an opportunity to grow relationships with a target audience and build your brand. So, get out there! WebDrafter is ready and willing to help you build your social media presence and offer a schedule that will benefit your brand voice while promoting products and services.

 It is important to note however, that not all social media sites are created equal and are a necessary platform for your business. So, we’d like to discuss the different channels, what they do and how they can help your overall SEO.

SEO

Social media isn’t simply a trend. It’s been around for years now and it is here to stay. It’s a requirement for the long term success of any business or organization. Did you know that approximately 71% of consumers who have a good social media experience with a brand are likely to recommend it to others?

While the search engines continue to exclude links, there’s no doubt that a strong social media strategy will drive great search engine results. Google and other search engines are constantly working to offer the most relevant search results possible. Social media has become one of the major factors in ranking websites. By creating engaging and shareable content on these social media platforms, you are signaling to search engines like Google that people enjoy your brand, you are displaying an increased domain authority over sites that aren't as active on social media.

People use social media to connect with people, to be entertained, and to find information. Social media marketing gives your business a personality so customers feel your company is part of their everyday lives. It allows you to engage with them one-on-one and gives your brand a voice.

The Platforms

Our goal here at WebDrafter is to engage, inform and interact. We want you to become a household name amongst your target audience, and when people ‘like’ or ‘share’ the unique content we’ve created for you on Facebook or Twitter, we enjoy knowing it will be seen by their entire network of friends and family. Here are the main platforms we use:

Facebook, mother of all social platforms. Creating interesting posts about products, promotions, services as well as fun, seasonal tips will increase exposure to potential customers. They also help you reach a targeted audience and build brand loyalty. When a customer sees you on Facebook, you become like a friend to them and they will enjoy seeing what you’re up to. Most, if not all businesses, can benefit from having a Facebook account as long as their posts remain steady, on brand and engaging.

Twitter. Frequent, engaging Tweets help keep your business current. Twitter works best for immediate, in-the-now information about your business. For example, a roofing repair company should Tweet after a recent hail storm to let customers know they specialize in hail damage repair.

Google+ & Google Business. Google+ is a sharing platform that allows people and businesses to share content on their profile and connect with others. Google has also recently rolled out a new feature to all small businesses called Google Posts. Businesses can now create posts about promotions, products and other topics to get the word out.

Pinterest. Pinterest is best for brands that have a very visual experience. For example, interior design and remodeling lends well to Pinterest. You can pin your own finished projects or pin inspiration for customers.

Linkedin. We can create a Linkedin company page complete with logo, images and a complete description of what your company does, its specialties, its employees and what makes it unique.

YouTube. This is where you can really get creative! YouTube is a great place to host product tutorials, customer testimonials and whatever else you think can be brought to life through the video format!

Instagram. Highly visual, Instagram is great for companies with a lot of visuals to show off and share. Post photos of new products or events you’ve attended and let your followers know what you’ve been up to.

And these are just a few of the social media platforms today. And, it is important to remember that no matter how many platforms you are on, it is essential to have a strategy. Without a social media strategy, your posts and pins become arbitrary and don’t work to draw traffic to your site. At WebDrafter, we not only write and manage your social media posts, we also design a strategy. Did you know that according to DreamGrow, less than 25% of Twitter accounts are actually active? An inactive account not only looks bad but it’s not doing anything to drive business. And that’s the ultimate goal of social media; to bring people to your site. 

Interested in learning more about how social media marketing can help your business? Give us a call, Contact Us on our site, follow us Facebook or Tweet us @WebDrafter and we can tell you all about social media marketing and answer any questions you might have.