According to eMarketer, more maturing Americans are hopping online than ever before! The Pew Interview and American Life Project recently released their findings about this growing market. Check out some numbers from their survey:
- 73% from ages 64-72 get online to research products
- 91% in that same age group use the Web to read e-mail
- 56% in that age range use the Web to make a purchase
Meanwhile, of surveyed users 73 years and older:
- 79% use the Web for e-mail
- 60% get online to research products
- 47% use the Web to make a purchase
As eMarketer observes, a steadily-increasing number of older Americans are using the Web. If your target market includes or focuses on this age group there has never been a better time to compete in the online shopping arena or to advertise your business or online using the Web to research products or services.
Are you ready to expand your market? Call
WebDrafter.com today at 866.421.3723.
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