"The Internet is fast becoming the retail outlet of choice for Americans," according to the Opinion Research Corporation. The firm's recent survey found that 36% of respondents reported the percentage of online purchases they made last year increased, and those respondents cited the following reasons:
- 25% said it's easier to locate items on the Web
- 19% said they found better discounts
- 14% said they upped their online purchasing because it saved them time
- 13% said online purchasing is more convenient
ORC's Linda Shea said, "...the dynamics of the online world are very different than they are in-store. The most successful online merchants are investing in tools and technologies that facilitate the shopper's entire purchasing experience..."
But that's not all-The news from ORC gets even better! Twenty-two percent of the respondents said that, despite the economy, their online purchasing will increase again this year!
Linda Shea said it's "...clear that shoppers are increasingly turning to the Internet as the channel of choice when they do buy."
It's just more evidence that consumers are hopping online to find the products and services they're looking for-especially during the troubled economy! Don’t miss out on this market.
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