Did you know...
On top of all those other big reasons that consumers are increasingly turning to the Web (convenience, price, and selection), shoppers are now touting that e-commerce is an eco-friendly alternative to visiting brick-and-mortar establishments!
A Shop.org survey found that 35% of respondents believe online shopping is better for the environment than in-store shopping, and 60% of those who see online shopping as a "green" alternative said they planned to continue using the Web to maintain a more eco-friendly lifestyle!
Even in the downturn, consumers are demanding environmentally-conscious products and services, and they see the Web as a source for these things. With e-mail marketing tools, e-commerce capabilities and much more, your Web solutions can be the keystone to your "green" marketing!
Call or visit WebDrafter.com today for a free evaluation at 866.421.3723!
Friday, June 26, 2009
Friday, June 12, 2009
Growing Number of Mothers on the Web
Did you know...
Last month, we shared some recent information about the growing number of mothers on the Web. Here's more research on this booming demographic!
According to eMarketer, 34 million mothers in the US go online at least once a month. The research firm concludes that mothers are "key decision makers for many family purchases, and increasingly the information they obtain and activities they engage in online affect those decisions."
eMarketer's Debra Aho Williamson said mothers, "shop for their kids-and themselves and when they find something great for their family, they talk about it, not only with their family and friends, but often with a much broader online audience."
Last October, Razorfish and CafeMom found that the most popular categories among mothers using the Web to research products or make a purchase included:
Last month, we shared some recent information about the growing number of mothers on the Web. Here's more research on this booming demographic!
According to eMarketer, 34 million mothers in the US go online at least once a month. The research firm concludes that mothers are "key decision makers for many family purchases, and increasingly the information they obtain and activities they engage in online affect those decisions."
eMarketer's Debra Aho Williamson said mothers, "shop for their kids-and themselves and when they find something great for their family, they talk about it, not only with their family and friends, but often with a much broader online audience."
Last October, Razorfish and CafeMom found that the most popular categories among mothers using the Web to research products or make a purchase included:
- Clothing & Fashion Accessories
- Food & Cooking
- Baby & Parenting
Wednesday, June 3, 2009
Online Channel is set to Weather Economic Slump!
You might recall back in January when we told you Forrester Research was projecting that US online sales will increase 11% this year to reach $156.1 billion, making the Internet a source of optimism for struggling businesses. Forrester and Shop.org are back with more research revealing that the online channel is set to weather this economic slump!
"It's safe to say that it continues to be a bright spot in the economy," Shop.org's Scott Silverman said of the Web.
The firms' latest collaborative study found that businesses are increasingly turning to the Web rather than traditional forms of advertising. According to the study, "merchants believe online business is better suited to withstand an economic downturn than physical stores or catalogs." Four out of five retailers in the survey believe that the Web is "better suited than offline retail to withstand the recession."
Silverman said businesses that are active online remain optimistic. Their sense of security may especially be attributed to the steadily increasing number of budget-conscious consumers turning to the Web to research products and services.
According to the survey, e-mail marketing is a pivotal way to reach these consumers. In fact, 89% said that e-mail was their most successful online promotional strategy, adding that e-mail marketing is a "top priority." Of those who leverage e-mail as a strategy, 55% said they plan to use e-mails to highlight new product availability and request customer feedback, and 53% of those surveyed will send e-mails to notify customers of online-only promotions.
The Web offers endless business potential for businesses, especially if you leverage effective strategies like e-mail marketing. Have questions? Call WebDrafter.com today at 866-421-3723 or visit us online at http://www.webdrafter.com.
Monday, June 1, 2009
Website Redesign for BUDS
WebDrafter.com is proud to showcase York Area Down Syndrome (BUDS) new website redesign.
The York Area Down Syndrome Association provides support, education, fellowship, and encouragement to families and friends who have a loved one with Down Syndrome.
Learn more at www.yorkareadownsyndrome.org.
Contact WebDrafter.com today at 866-421-3723 for a free quote to design your custom website.
Subscribe to:
Posts (Atom)