Consumers Won't Give Up Their Broadband!

Did you know...

When it comes to belt-tightening during tough economic times, consumers won't give up their broadband! eMarketer is reporting that when Strategy Analytics asked households about how they'd trim their home entertainment and communications budgets, 69% of households said they would keep or even increase their spending on home broadband. In fact, the study found that they'd rather get rid of television or landline phones!

David Mercer at Strategy Analytics said the findings show that American consumers consider broadband service to be a "vital utility."

You know why consumers are placing such importance on their broadband! They're using the Web now more than ever to find deals online, cut back on driving and locate local businesses! You can't afford to miss a valuable opportunity to capture these potential customers!

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