The blizzard that covered parts of the US during the end of December caused plenty of headaches for last-minute holiday shoppers, but the weather had a positive effect on Web sales! According to comScore, "the final shopping weekend of the season boasted a strong 13% growth rate as snowstorms on the eastern seaboard prompted many consumers to finish their holiday shopping from the confines of their own homes." In fact, comScore found the full final shopping week showed a 6% boost in sales over the same period in 2008, generating a record spending high of more than $4.8 billion!
comScore's Gian Fulgoni said that "Consumers have clearly continued to spend online later into the season...including the heaviest online spending day in history - Tuesday, December 15 with $913 million."
If you're a business who suffered from blizzard conditions, talk to us about the advantage of a Web presence! You can establish an entirely new revenue stream that's always up and running - no matter what the weather has in store!
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