If there's one social network that doesn't get enough credit, it's Facebook. Initially developed for college students, Mark Zuckerberg's infamous creation appeals to everyone. You probably have one, your sister probably has an account and your mother might even have a Facebook profile.With its many features and ability to access on any device, it's easy to see why Facebook became the King of Social Media Mountain, deposing the previous ruler, MySpace.
Despite this popularity, some have a negative mentality toward Facebook, not understanding how it can benefit their business and increase ROIs. Let's break it down:
What is Facebook?
Facebook is arguably the most popular social network ever. So popular that a movie about it's creation, “The Social Network,” was also popular. Facebook has over 600 million users, and utilizes many different features, from status updates to chat to a user's wall to photos, etc.
How do I use it?
The best thing businesses can do is to have a Facebook page, known formerly as “Fan Pages.” These pages enable to you connect with those who like the page, and your messages will be posted on those fans news feeds. When a person likes a page, his or her friends will see this on their news feeds. By word of posts, more and more people will learn about you.
Many of our clients choose not to stick just to posts, but also upload photos of products and services. This accessibility is appreciated by many consumers, who can easily connect with a business through a Facebook page.
Should I use it?
You cannot afford to not have a Facebook page. Having a page and frequently updating it will result in a better ROI as customers are more likely to visit your website because of this valuable marketing tool. Facebook continues to grow and new users are attracted to it on a daily basis.
Having a company like WebDrafter.com administer your page can mean better prominence and better sales.
Check back next week for an entry about blogs. And be sure to like WebDrafter.com's Facebook page!
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