Tuesday, May 3, 2011

How to Pick an SEO Company

Nothing can damage your Internet reputation like spam. The Village Voice recently learned that, as Techland reported:

It's like a lesson in how not to use social media. Village Voice Media, looking for more hits for their various web properties, hires some "social media experts" to drive more traffic to their sites. Said experts start spamming Reddit, and then get caught doing so

Read more: http://techland.time.com/2011/05/02/village-voice-apologizes-a-lot-for-seo-fail/#ixzz1LJYfSB00

Many companies will make promises of being able to get you to the top of Google or Yahoo, but they will do this with Black Hat tactics, like keyword stuffing or fake pages for search engine spiders. These tricks do temporarily work, but they cause damage that’s hard to erase.

When you’re ready to hire an SEO company, keep in mind the following tips:

  1. Ask around
    Connect with your social media network – if you have one – or ask other business owners who they used. Read reviews to gain a better insight on who is able to be trusted, and who is to be avoided.
  2. Get advice
    Seek out the SEO experts to see who they would recommend. There are plenty of great SEO blogs out there, like SEOmoz and SEO Book, which offer recommendations on who to trust and choose.
  3. Ask for references
    SEO is about getting the best ROI. Ask prospective vendors for their list of clients they manages, as well as a list of success stories. Contact clients to see whether they’re happy with their SEO vendor.
  4. Get in touch, proposals
    You’ll want to have some contact with the companies before you sign any paperwork. Get in touch and quotes from the two or three best picks, and set up meetings. See what they can do for you, and whether they can give you the service you want for a price you can afford.
  5. Trust your instincts
    Pick whoever with whom you feel most comfortable. This company will be responsible for your business’ or organization’s Internet reputation, so you’ll want to be able to trust them.

WebDrafter.com has the reputation and know-how to dedicate itself to your company’s online success. Contact us today by visiting www.WebDrafter.com and requesting a free quote for SEO, search engine marketing or web design.

No comments: