SEO: When to Listen To or Question Your SEO/SEM Provider

How do you know the SEO you paid for will help people find your website? Is your SEM company doing what needs to be done to get your website great search engine placements?

If you don't know the answers to these questions, you're not alone.

Search Engine Watch recently posted a great blog on when to listen to or question whoever is providing your SEO. Author Kristi Hines had a number of great points including:

"QUESTION When They Say They Can Guarantee You Results Within a Specific Timeframe.
 The only thing that can be guaranteed as far as placement within a search engine is an advertisement via Google AdWords or similar program.
 The goal of any search optimization efforts is to put a favorable influence on search engines to rank your website. If someone says they can guarantee you No. 1 ranking within 30 days, then they are either going to spam you to the top with short lived results or take your money and run."

A proper SEM campaign takes time. It's not something that happens overnight. As one commenter noted, it could take weeks, months or, in some cases, even years.

"LISTEN When They Say They Can’t Guarantee You Results
 It's probably not something anyone wants to hear when they sign a contract, but be sure to listen to those who are honest when they say they can’t guarantee you results. The world's top SEO may not be able to help you, especially if they have suggested you add link-worthy content or properly optimize your website and you’ve chosen to ignore them."

This is important because there are many companies out there who guarantee you will receive X amount of clicks in a certain timeframe. You'll receive the clicks, but it won't result in visitors using your products or services. At WebDrafter.com, you can trust we won't make you guarantees or promise you things we know aren't likely to happen.

As a small business owner or someone needing SEO and/or SEM for their website, the blog is worth taking a few minutes to read. Check it out by clicking here.