Social media helps
get the word out. But even more important than exposure, it offers an
opportunity to grow relationships with a target audience and build your brand. So,
get out there! WebDrafter is ready and willing to help you build your social media
presence and offer a schedule that will benefit your brand voice while
promoting products and services.
It is important to note however, that not all
social media sites are created equal and are a necessary platform for your
business. So, we’d like to discuss the different channels, what they do and how
they can help your overall SEO.
SEO
Social
media isn’t simply a trend. It’s been around for years now and it is here to
stay. It’s a requirement for the long term success of any business or
organization. Did you
know that approximately 71% of consumers who have a good social media
experience with a brand are likely to recommend it to others?
While the search engines continue to exclude links, there’s
no doubt that a strong social media strategy will drive great search
engine results. Google and other search engines are constantly working to
offer the most relevant search results possible. Social media has become one of
the major factors in ranking websites. By creating engaging and shareable
content on these social media platforms, you are signaling to search engines
like Google that people enjoy your brand, you are displaying an increased
domain authority over sites that aren't as active on social media.
People
use social media to connect with people, to be entertained, and to find
information. Social media marketing gives your business a personality so
customers feel your company is part of their everyday lives. It allows you to
engage with them one-on-one and gives your brand a voice.
The Platforms
Our
goal here at WebDrafter is to engage, inform and interact. We want you to
become a household name amongst your target audience, and when people ‘like’ or
‘share’ the unique content we’ve created for you on Facebook or Twitter, we
enjoy knowing it will be seen by their entire network of friends and family. Here
are the main platforms we use:
Facebook, mother of all social
platforms. Creating interesting
posts about products, promotions, services as well as fun, seasonal tips will
increase exposure to potential customers.
They also help you reach a targeted audience and build brand loyalty. When
a customer sees you on Facebook, you become like a friend to them and they will
enjoy seeing what you’re up to. Most, if not all businesses, can benefit from
having a Facebook account as long as their posts remain steady, on brand and
engaging.
Twitter. Frequent, engaging Tweets
help keep your business current. Twitter works best for immediate, in-the-now
information about your business. For example, a roofing repair company should
Tweet after a recent hail storm to let customers know they specialize in hail
damage repair.
Google+ & Google Business. Google+ is a sharing platform that allows people and
businesses to share content on their profile and connect with others. Google
has also recently rolled out a new feature to all small businesses
called Google Posts.
Businesses can now create posts about promotions, products and other topics to
get the word out.
Pinterest. Pinterest is best for
brands that have a very visual experience. For example, interior design and
remodeling lends well to Pinterest. You can pin your own finished projects or
pin inspiration for customers.
Linkedin. We can create a Linkedin
company page complete with logo, images and a complete description of what your
company does, its specialties, its employees and what makes it unique.
YouTube. This is where you can
really get creative! YouTube is a great place to host product tutorials, customer
testimonials and whatever else you think can be brought to life through the
video format!
Instagram. Highly visual, Instagram
is great for companies with a lot of visuals to show off and share. Post photos
of new products or events you’ve attended and let your followers know what
you’ve been up to.
And these are just
a few of the social media platforms today. And, it is important to remember
that no matter how many platforms you are on, it is essential to have a
strategy. Without a social media strategy, your posts and pins become arbitrary
and don’t work to draw traffic to your site. At WebDrafter, we not only write
and manage your social media posts, we also design a strategy. Did you know
that according to DreamGrow, less than 25% of Twitter accounts are actually
active? An inactive account not only looks bad but it’s not doing anything to
drive business. And that’s the ultimate goal of social media; to bring people
to your site.
Interested in learning more about how social media marketing
can help your business? Give us a call, Contact Us on our site,
follow us Facebook
or Tweet us @WebDrafter and we can tell you all about social media marketing
and answer any questions you might have.
