Tuesday, January 29, 2008

Internet Influences In-Store Shopping

Did you know…

ShopLocal’s December Shopping Index has been released, and it shows that the Internet has a heavy influence on in-store shopping. ShopLocal CEO Vikram Sharma said, “The index reflects the growing use of the Internet by consumers and retailers to connect at the store…For retailers it is a timely, far-reaching and cost-effective way to present offers to consumers who appreciate the convenience of a more informed shopping trip.

Sharma’s statement reflects the exact reason why every business needs a Web site. Consumers are doing more and more research, and their expectations about information availability are higher than ever. But your Web site solution offers business owners the opportunity to reach out to consumers…without exhausting their resources!

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