Text Message Marketing: How to Create Your Own Campaign

Creating Your Own Text Marketing Campaign
by Tom Elliott

We live in a crazy world, don't we? Everyone races around day-to-day, each with their own agenda, and everyone's day is packed with persuasive advertisements, junk mail, email spam, TV commercials, and sales pitches. Wouldn't it be nice to just get the information you WANT, rather than to have a bunch of useless propaganda forced upon you?

Welcome to the world of Text Message Marketing. It's "advertisement on demand." The best part about it: it's not on the demand of the vendor; it's on the demand of the CUSTOMER.

As you probably are aware, there are businesses and agencies whose whole purpose in life is to collect information on consumers and then sell it to advertisers for very targeted promotions. That's NOT what we're talking about here. (Personally, I find that kind of advertisement invasive and offensive.)

Instead, Text Message Marketing is a systemized way of inviting customers (and potential customers) to request information from you, and you can create a mailing list of people who remain interested in what you offer once they've received the information you deliver. They can opt-out at any time. You don't have to pay high prices to advertise. You can reward your customers with discounts and coupons for their loyalty. Also, YOU own the information and your customers will be thankful that you keep their data private, without exploiting them by embracing mailing list suppliers, telemarketers, etc. Text Message Marketing is the perfect win-win. And it's BIG!

A few points to ponder as we continue:

• If you have ever used your cell phone to vote on a contestant in a televised singing contest, dance contest, talent show, or reality TV game, your cell phone information was "harvested" and added to someone's database.
• If you have ever responded to an add that says "text the word (whatever) to (phone number)", then you were added to a text message mailing list as you received the information you requested.
• Text messaging (and its associated abbreviated language) has become a BILLION dollar industry. It is effective enough that TV commercials now joke about it by having actors speak in the cryptic abbreviations while the translations appear as subtitles on the bottom of the screen. Why? Because millions of people do it nowadays (which sadly explains why kids can't spell correctly anymore.) LOL ("laugh out loud"... see what I mean?)

Usually this technology is insanely expensive to use, but I can help you get is set up for less than the cost of a small newspaper ad! And the monthly expenses? About the cost of a decent hamburger these days! If you want to learn more about this technology (which is INCREDIBLY simple to use), you'll soon be able to increase your customer base without invading their privacy, becoming a nuisance, or offending them.

To Learn More visit www.webdraftertexting.com!

This article is published with permission by Tom Elliott, author "The Website 411: Business Survival in an Internet Economy"