Entrepreneur.com’s 11 Internet Myths Debunked features classic presumptions from business owners along with some blunt advice from Web guru Justin Kitch. Four myths listed below.
Myth: “I don’t need a Web site.” As you know by now, this is an objection that can easily be overcome with some industry-specific benefits. Kitch’s response to this myth is simple: “You’re missing a chance to be open 24/7. Why would you not do that?”
Myth: “The Yellow Pages is all I need.” According to Kitch, more than half of a business’ potential new customers are using online search and directories instead of turning to the phone book. Studies by firms like the Kelsey Group repeatedly show that the physical Yellow Pages are being tossed aside as technology takes the helm.
Myth: “My business is local.” Your prospect has the opportunity to extend its reach to millions of potential customers--why think small? No matter what their industry or location, there is no way an online presence can hurt, and there is no reason that they can’t keep the same personal touch for which SMBs are preferred by many.
Myth: “Being small is a huge disadvantage.” As mentioned above, plenty of consumers favor SMBs. According to Kitch, “By nature, customers would rather deal with a small business.” He advises business owners to embrace their company’s size and use the opportunity to tell their story.
Do you have questions regarding websites and the internet? Sign up for online Webinars on website basics or search engine basics at www.wesite411book.com or if you are looking for a free consultation call www.WebDrafter.com today. 866-421-3723
No comments:
Post a Comment