A recent survey by MaCorr Research and 1 & 1 Internet released last week shows that a business should not only have a website, but now surprise also have a Web site that’s designed well, too! Those surveyed placed particular importance on finding contact information for a business.
Here’s some info to keep in mind when evaluating your website or planning your new website.
- 91% of consumers surveyed said they are irritated when they can’t find contact information on a Web site. In fact, of those who were irritated, 48% said they were angry enough to tell someone, and 5% said they were brought to tears or violence!
- 77% of Americans report that they would switch to a competitor if a business Web site did not provide ways to communicate, such as contact information.
- 85% surveyed said the ability to contact a business was the most important aspect of using a business’ Web site.
Remember, your Web site solution includes a page dedicated to this vital information—it’s an easy way to ensure people like those surveyed will have a pleasant experience. And the good news is 85% of respondents said they will bookmark a business’ Web site when they have a good experience! So your Web solution can render repeat customers!
The surveyed also found that 51% of respondents will choose a small- to medium-sized business over a big corporation! People preferred the personal touch of an SMB, according to the results.
“It is therefore vital for SMBs to utilize communication tools to provide that personal attention,” the survey concluded.
And, in case there was any doubt on the matter, a substantial 89% said they expect all businesses to have a Web site, no matter what its size!
We have the power to help you, the small- and medium-sized businesses develop a Web site that guarantees customer satisfaction.
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Did you know…
A survey released by Sterling Commerce found that 64% of all respondents went online before making a purchase in the past three months.
57% said the Web is becoming an important touch-point, often serving as a research tool before a store purchase.
These numbers show that the Internet can absolutely work hand-in-hand with traditional shopping methods to turn a small- or medium-sized business into a powerful force!
Call WebDrafter.com today for your free consultation866.421.3723
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