Use your Online Presence to increase Offline Sales!
“Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.” That’s what recent research from eMarketer.com indicates.
“Channels” is a term that describes the different methods consumers use to retrieve information about a product or service (like Web sites and catalogues). According to eMarketer’s Jeffrey Grau, “Today, online consumers think nothing of shopping across a retailer’s stores, Web site, and catalog…As a consequence, online product research is driving more in-store sales than online sales.”
You may remember that we recently discussed this new eMarketer research, which shows when businesses leverage the Internet, they benefit through consumer product research.
“Online consumers…are availing themselves of the wealth of information resources online to discover and evaluate products, compare them and find where they can be purchased.”
“As much as online shopping is a convenience and the online shopping experience continuously improves, people are not about to abandon stores anytime soon,” says Grau, “So if your cross-channel capabilities are still in the early stages of development, don’t despair…The majority of multi-channel retailers still have work to do to resolve organizational and IT issues that stand in their path.”
That’s great news for you if you are evaluating whether now is the right time to start your own internet presence—you'll still be getting in on the ground floor!
Call WebDrafter.com today for a free consultation 866-421-3723.
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