Friday, April 27, 2012

Online Marketing: Where to Start?


In this highly digital age, it's important each business have an effective, well thought-out online marketing campaign to ensure the maximum possible success from your website.

But, where should your business start when it comes to getting found by consumers? There is a number of great, reputable Internet marketing companies (like WebDrafter.com) out there that can greatly assist your efforts. So, when looking around, here are a few things to think about when considering your Internet marketing campaign:

Blogging
As discussed last week, the benefits of blogging for your business are vast. It's great for SEO, great for sharing materials on social media channels and great for promotional purposes.

Customer Testimonials
Prospective customers/clients want to know what kind and the quality of work you've done for other clients/customers. Gathering testimonials will greatly assist in your online marketing efforts, and getting creative (filming a testimonial vs text) is even better.

Fresh content
Keeping your website frequently updated is another great way to get your business out. Fresh content supremely helps your website get found on the major search engine.

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