The Internet is full of self-proclaimed SEO experts,
gurus, specialists, whizzes, etc. And while there are many great SEOs out
there, for every one out there who knows their stuff, there are many more who
are an SEO in name only and have no real experience, yet they may talk a great
game.
But, before you fall for their lines, you should do a bit of
homework and see if they know what they're talking about. However, the issue of
trying to find out whether an SEO is good or not while knowing little to
nothing about the practice can cause a bit of an issue. So, here are some tips as
to what to look for when doing the research.
Rankings
The true indicator of any SEO is the results they generate
for their clients. If they have a client portfolio, choose a couple and see how
their site is optimized, then look for their search engine rankings for those
keyword phrases. Where are they ranking? Top 10? Top 30? Top 50? Are you
finding them without much effort, or do you have to go back a few pages before
you see results?
Reviews
What are their clients – past and present – saying about
them? If the SEO did a tremendous job, then there are sure to be positive
reviews out there. If not, it's almost a certainty negative reviews will have
been posted. Take a look and see what you can find. Reviews can tell you a lot
about a company and its business practices.
ROI
The goals of every SEO campaign differ, but one common aim
is to give the client a return on investment (ROI). Are clients getting this?
Contact a few and get their insight. If many are, then the SEO is doing his or
her job. If not, then it's time to look at other candidates.
Agree? Disagree? We
want your thoughts. Let us know on our Facebook page, @WebDrafter or on Google+.
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