5 Reasons Your Search Engine Ranking is a Big Deal

Chances are, if you're here, you found this blog post through a search engine and might already be sold on the importance of search engine rankings and search engine optimization's role in improving them. You may have a partner or supervisor, however, who doesn't quite see the need to spend time and resources on optimizing your website to increase traffic from search engines. We've compiled a list of five facts that your search engine ranking is a big deal.

1) Approximately 42% of search engine users click on the #1 ranked site after a search. The second result gets 8%.

2) 62% of users will click a link on the first page of the search results.

3) 40% of SEO campaigns achieve a return on investment (ROI) of 500%. Compare that to pay-per-click campaigns (PPC) -- only 22% of those campaigns reach that lofty mark.

4) Organic search results convert users into buyers at a rate 25% higher than PPC campaigns.

5) 77% of search engine users will click an organic search result over a paid result.

While pay-per-click advertising is a nice supplement to an advertising and marketing campaign, search engine optimization efforts convert more users and reach a high return-on-investment a lot more quickly. WebDrafter.com, a PA Web design company, also specializes in SEO and SEM. Interested in improving your search placements? Call us today at (866) 421-3723.