Quick Twitter Tips

Just starting out on Twitter? It's a thriving, growing network, and a great channel for reaching out and interacting with past, present, and potential customers, as well as the members of your community. Just creating an account and firing out updates (called "tweets") isn't enough, though. There are right and wrong ways to use the service as a business. Here are two quick tips.

Tweet as a person. Given the choice, most Twitter users would rather connect with a person over a faceless entity. Use the bio section to let users know who's behind the account. If multiple users will be updating the account, consider marking each tweet with a set of initials at the end to let users know a different employee is at the helm.

Example: @Pandora_Radio

Reach out. Many businesses and websites are tempted to use Twitter as a way to broadcast information about themselves as though it's a bullhorn. Resist this temptation. Take part in conversations with your users and those in your community.

Example: @MidtownEats

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